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The Australian Liquor Stores Association (ALSA), of which MGA is a board member, has introduced two wonderful industry initiatives to address areas of concern confronting packaged liquor retailers.
Liquor is fast becoming a hot topic for our liquor licensed members, particularly in the area of underage drinking. The law is very clear about the penalties applicable if retailers are caught serving under aged customers or if an adult is caught purchasing on behalf of minors.
Retailers are often challenged when needing to identify 18 year olds and the secondary sale of alcohol to minors. The 'ID25' and the 'DBIFT' initiatives have been developed to assist liquor retailers better manage both of these difficult situations as they arise. The campaigns will also enable retailers to communicate more succinctly to customers if they have to deny service to offenders.
The 'ID25' initiative provides retailers with an improved margin for error as it is often difficult for staff to identify if a young person is over 18 years old. In-store posters, window stickers (decals) and badges for staff to wear have been produced and are being distributed to stores for display. Liquor store customers are therefore alerted to the fact that they may be asked to show their ID.
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[Click the image to download a copy] |
The Australian Liquor Stores Association (ALSA), of which MGA is a board member, has introduced two wonderful industry initiatives to address areas of concern confronting packaged liquor retailers. Liquor is fast becoming a hot topic for our liquor licensed members, particularly in the area of underage drinking. The law is very clear about the penalties applicable if retailers are caught serving under aged customers or if an adult is caught purchasing on behalf of minors. Retailers are often challenged when needing to identify 18 year olds and the secondary sale of alcohol to minors. The 'ID25' and the 'DBIFT' initiatives have been developed to assist liquor retailers better manage both of these difficult situations as they arise. The campaigns will also enable retailers to communicate more succinctly to customers if they have to deny service to offenders. The 'ID25' initiative provides retailers with an improved margin for error as it is often difficult for staff to identify if a young person is over 18 years old. In-store posters, window stickers (decals) and badges for staff to wear have been produced and are being distributed to stores for display. Liquor store customers are therefore alerted to the fact that they may be asked to show their ID. |